Bruce Herrala has built Foam-Tek around a simple but impactful goal: helping customers restore and improve the stability of their concrete. Since launching the business in April 2022, Bruce has combined his background in construction, mechanical engineering, and heavy equipment to create a company focused on practical solutions and strong customer relationships.
Bruce began his career working with heavy equipment in the construction industry before pursuing mechanical engineering and spending eight years at Polaris Industries. While he appreciated his time in the corporate world, he eventually felt drawn back to a more hands-on environment where he could make a direct impact. Noticing the recurring issue of settling concrete, he recognized an opportunity to apply his experience in a new way and decided to start Foam-Tek.
For Bruce, the most rewarding part of owning a business is the people and the process of building something together. Running a small business means wearing many hats, and that dynamic creates opportunities for constant learning and growth. He values the challenge of navigating day-to-day operations, solving problems as they arise, and seeing those efforts translate into meaningful results for both customers and his team.
A typical day for Bruce often begins early in the office, where he takes time to focus on planning and priorities. As the day progresses, he shifts into the field to check on projects, address equipment needs, and support crews as needed. This hands-on approach allows him to stay closely connected to the work being done and ensures projects continue to run smoothly.
Foam-Tek serves a wide range of clients, including homeowners, general contractors, homeowner associations, property management companies, and municipal organizations such as cities and parks departments. The company provides services across both residential and commercial applications, including concrete lifting and insulation-related solutions, while also supporting contractors with design input and budgeting guidance.
Looking ahead, Bruce’s short-term goals include adding another crew, increasing utilization of existing equipment, and maintaining a strong sales pipeline. He is also focused on aligning project flow with efficiency to support continued growth.
Long term, Bruce’s vision is centered on building a company that grows with its people. He emphasizes creating opportunities for employees to develop their skills, take on new challenges, and continue progressing within the organization. Rather than focusing solely on expansion, he prioritizes sustainable growth that supports both the business and the team behind it.
When asked what he is most proud of, Bruce points to his people. He values their hard work, positive attitudes, and willingness to have honest conversations that help the company improve. He also credits the support of his family, who have stood behind him through the demands of building and running a business. For Bruce, the strength of Foam-Tek ultimately comes down to the people who make it possible each day.
Bruce values his relationship with Minnesota Lakes Bank, where he appreciates the accessibility and responsiveness of working with a local team. Having direct access to knowledgeable support and a banking partner that understands his business has been an important part of Foam-Tek’s continued growth.